“Our approach is exclusive: we’re an e-retailer, brand incubator, and distributor of our unique manufacturers and merchandise. Jenny and Jayme Park (pictured) are the identical twin sisters and “beauty nerds” behind Franki and Seoul – an online retailer, model incubator, and distributor of Korean beauty merchandise in Australia. Here’s how Jenny and Jayme are successfully introducing Aussies to the idea of Ok-beauty… Their masks are beloved by so many individuals around the globe. “Our search for healthier pores and skin options began when it was not possible to search out natural and harsh-free Korean skincare products in Australia,” they say, which was a shame, as Korean skincare is leagues ahead of the rest of the world in terms of expertise and innovation.

“Our little apartment in Gangnam was about to burst with so many samples and products! Born in Seoul and raised in Sydney by “kimchi-loving parents,” international well being specialist Jenny, whose CV boasts the UN and Australia’s Division of International Affairs and Trade, and psychology grad Jayme built their model over 12 months in South Korea’s beauty mecca, Gangnam (on the again of a government start-up grant from City of Seoul) earlier than heading home to launch in Oz where they’d found a gap out there – one they planned to fill with the very better of ‘K-beauty’ (for these not familiar with the pattern, it refers to all South Korean beauty imports – and at present sees a considerable number of US customers liberally applying ‘snail creams’).

“Don’t be ashamed to be tremendous-choosy and loopy meticulous in the case of curating the best merchandise.” As newbies to the beauty biz, Jenny and Jayme hit every beauty retailer, spa, and service in Seoul. Lagom, they inform us, comes from iconic Korean korean beauty store sydney makeup artist Ko Gained Hye and 12 leading scientists (using some Noble prize-winning tech). In contrast, Whamisa uses Korea’s age-old fermentation process to distill and preserve the efficacy of its pure energetic substances – “think of kimchi, however, for skincare! While shopping for a bb cream, search for broad-spectrum sun protection, lively elements to calm irritated skin, and vitamin C to trigger the pores and skin’s regenerative course. Targeted at adults above 22 years with the normal mixture of oily pores and skin, Laneige Pore has a line for men and another for girls.